When David Cohen created Undergirl, he wanted to change a market where mega companies were manufacturing boring underwear under the guise of junior merchandise. By not sacrificing an inch on quality and by infusing iconography fueled by the streets of New York, Undergirl has turned the underwear business on it's rear end. Undergirl has succesfully crossed all market boundaries by being sold in high-end boutiques, lingerie stores, department stores and even tattoo parlors.

With many accomplishments under our belt, such as being the first lingerie company to grace the runways of The New York Collections, and having distribution in over twenty-five countries, we are evolving from innerwear brand to lifestyle brand.

Without a doubt the press has played a large part in our success, with coverage ranging from Fashion Television, MTV, and CNN, to making an appearance on popular sitcoms on ABC, FOX and NBC, to being featured in internationally acclaimed publications such as Forbes, British Vogue, Seventeen, Interview, and many more.

Another major force is our product placement on entertainers and public personalities such as Fiona Apple, Eminem, Kimora Lee, and Christina Aguilera.

You can find Undergirl and our other collections at fine stores everywhere such as Ron Herman, Fred Segal Fun, Urban Outfitters, Leo, Crush, Delias, and Patricia Field.

Also, keep a lookout for our men's collection called Underboss: "underwear you can't refuse" and Kidada for Disney Couture lingerie - a product of our new partnership we have formed with Kidada Jones and Disney to bring you the coolest and comfiest undies from the house the mouse built.