When Dee Cee created Undergirl, he wanted to change a market where mega companies were manufacturing boring underwear under the guise of junior merchandise. By not sacrificing an inch on quality and by infusing iconography fueled by the streets of New York, Undergirl has turned the underwear business on its rear end. Undergirl has successfully crossed all market boundaries by being sold in high-end boutiques, lingerie stores, department stores and even tattoo parlors.
With many accomplishments under our belt, such as being the first lingerie company to grace the runways of The New York Collections, and having distribution in over twenty-five countries, we are evolving from innerwear brand to lifestyle brand.
Without a doubt the press has played a large part in our success, with coverage ranging from Fashion Television, MTV, and CNN, to making an appearance on popular sitcoms on ABC, FOX and NBC, to being featured in internationally acclaimed publications such as Forbes, British Vogue, Seventeen, Interview, and many more.
Another major force is our product placement on entertainers and public personalities such as Fiona Apple, Kimora Lee, Christina Aguilera. For our Menís line we are represented by none other than Eminem.
You can find Undergirl and our other collections at fine stores everywhere such as Urban Outfitters, Hot Topic, Think Geek, Spencerís and Patricia Field.
We recently got in to the licensing business and boy did we get the best of the best such as:
Donít forget our men's collection called UNDERBOSS: "underwear you can't refuse".